Aldi launch a 'once in a lifetime' Easter egg competition

If you're creative and love chocolate, this may be your dream competition.

Published 26th Feb 2024
Updated 26 th Feb 2024

Aldi has launched a special competition that will have budding designers and chocolate lovers alike reaching for the colouring pencils or paints.

The retailer is calling for shoppers to design their very own Easter egg, to be in with the chance of seeing their design displayed on Aldi’s shelves.

Whether it’s a space themed look, an under the sea extravaganza or even a botanical masterpiece, Aldi will select one winners’ Easter egg design to join its 2025 range.  

Not only will the lucky winner see their Easter egg sold in Aldi stores across the nation, but they will also win an exclusive day out for a unique chocolate tasting experience.  

The competition is open to applicants of all ages across the nation; just a creative flair, and love for Aldi chocolate Easter eggs required.

Aldi Easter egg competition

Those who want to be in for the win must enter their drawing by the deadline of 31 March - an ideal way to spend this Easter Sunday.

Julie Ashfield, managing director of Buying at Aldi UK, said: "Launching this new competition is a fantastic chance to engage with our shoppers and deliver the Easter products they truly want to see on shelves.

"Our Easter egg range grows in variety and excitement each year, so what better way to continue this tradition than collaborating with our customers to create a new Easter masterpiece."

How to enter

Applicants should download the dedicated ‘drawing guideline’ and fill this in with their Easter egg design. Designers are asked to use pen, pencil or paint only - no additional items to be stuck to the page 

Designs must then be submitted via email to  

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Deadline for applicants is 31 March 2024 

The successful designer will be informed of their win via email. There will be only be one winner.

Further details can be found on the Design an Egg Page.

Terms and conditions apply. For full T&Cs visit: Design an Easter Egg - ALDI UK

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Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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