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Roeder & Bell, a brand new online food retailer, has launched this month to offer customers in Edinburgh independently sourced artisan food and drink.
The idea is to offer shoppers a contactless home food and drink delivery service, and the opportunity to experience and support the very best food produce from bespoke and independent suppliers.
Food and drink parcels, which change twice weekly, can be delivered daily, to postcodes across Edinburgh.
It is hoped the service will also help give food brand suppliers a boost during the current Covid-19 crisis.
Large, small and vegetarian boxes are available alongside a well-stocked pantry section with top quality and hard to find products.
Roeder & Bell’s focus is entirely on local and independent brands, with the marketplace stocking items from businesses such as George Bower Butchers; I J Mellis, Yester Farm Dairies, The Edinburgh Butter Co and Aye Pickled.
Other suppliers include: Union of Genius, Dr Wills, Yorkshire Dama, East Neuk Kilnhouse, Ocelot Chocolate, Heather Hills Farm, Pekoe Tea, The Source Coffee Co, Jarvis Pickle, Rora Dairy, Au Gourmand, David Lowrie, Charles Stamper and Company Bakery.
Roeder & Bell has also partnered with Raeburn Fine Wines, one of Scotland’s most respected wine merchants, specialising in old world wines and offers a selection of, mostly organic, wines and champagne from their stock.
Cameron Bell and Emma Roeder, the husband-and-wife team behind the Edinburgh based business, originally wanted to open a boutique grocery store in the capital.
But, with Covid-19 restrictions, the couple sought to explore opportunities with their innovative business idea and launched Roeder & Bell services online instead.
Emma said: “We decided to do things differently. Consumers have increasingly turned to online purchasing in recent weeks and there is a renewed interest in supporting local businesses, especially in the food and drink sectors.
"The landscape is changing fast and Roeder & Bell aim to provide customers in Edinburgh and the Lothians with a range of fresh meats, dairies, vegetables, fruit, baked goods and luxury items at their fingertips without the hassle of visiting multiple stores.
"Our food selections and parcels are a celebration of unique products we know people will absolutely love discovering, with the added benefit of supporting local businesses.
Cameron added: “We are all about old fashioned service combined with the modern convenience of online ordering and same-day delivery.
"We care about where our food selections come from, and at Roeder & Bell, we hope we've made it easy for customers to click and buy.
"From award winning George Bower Butcher Scottish Beef to our Heather Hills Farm Honey and the perfect-pick fresh produce from Charles Stamper, all of our selected food products come from independents we know and trust.
“We hope that our weekly Roeder & Bell selections change our customers' usual shopping patterns, force them to try new and exciting products with every order and inspire home chefs to experiment and create their own culinary creations with our fantastic fresh produce."
Orders for Roeder & Bell food selections are now available online priced from £40.
Their gourmet food parcel selections change twice a week and customers can order 7- days a week, with same-day delivery when ordering before 13:00pm.
Roeder & Bell current delivery area is anywhere across Edinburgh, inside a 5 mile radius of the city centre.
To order and purchase visit their website.
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