Following the first Jack Daniel's Tennessee Rivals cocktail competition in Manchester in March, Scottish mixologists can apply between now and Friday 14 June to be in with the chance of being one of 10 bartenders chosen to compete in the Scottish Live Grand Final on 8 July, at the Jack Daniels Terrace at Acid Bar, in SWG3, Glasgow.
Entrants will be required to submit their Rye twist on a classic highball serve (minimum 35ml, no maximum number of ingredients). The chosen 10 will then be required to promote their highball in throughout their city in the lead up to the final and create a second cocktail serve (min 25ml, max 6 ingredients).
Those who make the initial shortlist of 10 best drinks will be able to participate in free-training sessions from UK Brand Ambassador Cam Dawson in Edinburgh, Glasgow, Dundee and Aberdeen for one day only ahead of the final.
The 10 contestants will have to impress three judges during the final; Cam Dawson, Mike McGinty, Bacardi Brown Forman Trade Ambassador Scotland and Becky Maddison, Brown Forman Super Premium Whiskies Senior Brand Manager.
The winner will receive an exclusive trip for two to Tennessee with a tour of the iconic Jack Daniel’s Distillery - to learn how the liquid is made - and an opportunity to take in the sights and sounds of Music City – Nashville.
Speaking about the upcoming competition, Becky Maddison explains; “Rye whiskey was the original cocktail spirit dating back nearly 200 years. To celebrate our newest launch of Jack Daniel’s Tennessee Rye, we’re looking for Scotland best bartenders to unleash their creativity and reinvent classic Rye whiskey cocktails to showcase the delicious spicy and robust flavours of our new whiskey.”
The UK rye category has been growing over the past 4 years and has a projected growth five-year growth of 23.2 per cent, representing a significant opportunity for on-trade operators.
Like the original Jack Daniel's, new Jack Daniel’s Tennessee Rye comes from the Cave Spring hollow, is mellowed through charcoal and matured in hand crafted barrels.
But the grain recipe is different, as the Tennessee Rye uses 70 per cent Rye grain for a spicier, bolder whiskey that’s perfectly balanced and smooth.
For more information on the Jack Daniel’s ‘Tennessee Rivals cocktail competition and details on how to enter, click here. Competition entries close on Friday 14th June 2019.