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Elixir Distillers to buy Tormore Distillery from Pernod Ricard

Independent whisky specialist, Elixir Distillers, has signed an agreement to buy the Tormore distillery and brand from Pernod Ricard.

Published: June 21, 2022
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The acquisition of Tormore is the latest move from co-founders and owners Rajbir and Sukhinder Singh to develop Elixir Distillers into a world-leading brand owner, distiller and independent bottler.  

Speaking of the acquisition, Sukhinder Singh explained: “Tormore is one of the most visually stunning distilleries in Speyside.

"It produces a beautiful spirit and fits in perfectly with the Elixir Distillers flavour-first philosophy to bottle  only the very highest quality whiskies.

"We are hoping to build on the work that’s been done by Pernod Ricard to bring to life the magic of Tormore and show consumers around the world just what a hidden gem it is.

"We are humbled to be the new custodians of Tormore; we couldn’t have asked for a better  distillery to welcome to the Elixir family alongside our new Islay distillery, Portintruan.” 

Tormore distillery was built in 1960, and designed by renowned architect and President of the Royal  Academy, Sir Albert Richardson, whose style combined neoclassicism with modernism.

Historically known as ‘the pearl of Speyside’, the beauty and uniqueness of its architectural design were recognised in 1986 when the distillery was granted listed building status.

It is one of the first  distilleries you encounter when you travel north to Speyside and is located close to Cragganmore,  Ballindalloch and Glenfarclas distilleries. 

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Tormore distillery has been owned by Pernod Ricard since 2005.

It is among one of the larger distilleries in Scotland with a capacity of just under five million litres of alcohol per year, providing the potential for  long term growth.

The deal with Elixir Distillers includes inventory of aged stock. 

Alexandre Ricard, Chairman and CEO of Pernod Ricard, said: “Active portfolio management is an  integral part of our long-term strategy.

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"The sale of the Tormore brand and distillery follows the recent  announcement of our investment behind the Aberlour and Miltonduff facilities, which will increase our  Scotch production capacities by 14 million litres of alcohol per annum.

"We are delighted to be handing Tormore over to Sukhinder and Rajbir, two friends and truly creative entrepreneurs and look forward  to finding new ways to collaborate in the future.” 

Sukhinder and Rajbir foresee a bright future for Tormore, saying: “We’re committed to creating a new era for  Tormore.

"Our goal is to establish the reputation of Tormore on the global stage to match the special  quality of the whisky.

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"We want Tormore to stand shoulder to shoulder alongside the biggest names in single malt whisky and we plan to release a brand range that Scotland will be proud of.

"We want to make this a real destination for all visitors to Speyside; we will be refurbishing the distillery and we also  plan to build a visitor centre.” 

Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related as well as hosting Scran, The Scotsman's food and drink podcast.

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