Cadbury is channelling its inner Willy Wonka, as the brand has announced it'll hide a golden creme egg in amongst the classic chocolate eggs next year.
Despite the fact that Christmas is still looming, Cadbury are focusing on Easter and how best to celebrate 50 years of the iconic Creme egg - and what better way than a treasure hunt and prizes galore?
The hunt for the golden egg will begin at the end of this year when 200 golden Creme Eggs will be hidden, with a top prize of £5000 up for grabs.
A Cadbury spokesperson said: "Cracking news! We will have a Golden Cadbury Creme Egg available to find hidden amongst our much-loved classic Cadbury Creme Eggs in selected stores from January 2021. Please keep your eyes peeled for further information to come."
Sweet Reviews UK shared an Instagram post about the competition, which reads: “2021 will mark the 50th Anniversary of the Cadbury Creme Egg!
“To celebrate Cadbury are launching a competition for fans to find Golden Creme Eggs! There will be 200 Golden Eggs up for grabs.
“Launching on 26th December, the competition will offer Creme Egg hunters the chance to win cash prizes, including a top prize of £5,000, by finding a Golden Creme Egg from their local store.
“Honestly, we didn't even need a excuse to eat loads of Cadbury Creme Eggs! 🤣”
Earlier this year, Cadbury delighted fans with the introduction of new Favourite boxes, which contain discontinued chocolates such as Dream bars.
On sale at B&M stores, the Cadbury’s Favourite boxes has arrived just in time for the festive season.
While some of the flavours in the box have been discontinued in the UK for some time now, it appears that these favourites are still manufactured in Australia, and is likely that the boxes have been imported over for Christmas.