A new documentary charts the rise of Johnnie Walker as a global brand.

The Edinburgh International Film Festival recently launched award-winning director Anthony Wonke’s new feature documentary, The Man Who Walked Around the World, which charts Scotch whisky brand Johnnie Walker’s rise to become a global icon.

The independent film, created by Something™ Originals and produced by multi-award-winning production company Partizan, tells how, over two centuries, the brand navigated floods, flu pandemics and World Wars, while making a stand on racial and gender inequality along the way.

Anthony Wonke said: “This is the story of Johnnie Walker but it’s more than just a story about whisky, it’s about culture and the universal need to be able to look to the future with hope.

“That’s what makes it so powerful – it’s not a history lesson, it’s a story for where we are today and what we need to go forward.”

The Academy Award-nominated, Emmy and BAFTA-winning director and producer, whose previous documentary subjects include Cristiano Ronaldo, Star Wars and AP McCoy, spent a large part of his time in lockdown uncovering previously untold stories and perspectives on how Johnnie Walker has cemented its place in culture as a global icon.

Contributors include actor, activist and brand ambassador Sophia Bush, who said: “People don’t just want new products that impact their lives; they want brands that impact the world positively.

“Johnnie Walker has recognised that and continually acted on it through impactful campaigns and programs.

“They are prepared to tug at the arc of history and help push culture forward and I am deeply proud to have been on this journey with them in support of their gender equality efforts in particular.”

Sophia is joined by the likes of Wu-Tang Clan’s Cappadonna, rock musician Zakk Wylde, 88rising’s Sean Miyashiro, advertising legend Sir John Hegarty and many more, as the film charts the brand’s cultural impact from Myanmar to Brazil, from India to Iraq.

Something™ Originals managing partner Andy Hewitt commented: “Imagining, filming and editing this documentary in the context of a global pandemic, with all of the tensions that this year has brought to the surface, gives this story a profound contemporary relevance that I don’t think anybody could have fully appreciated when we first came up with the idea for the documentary.

“We couldn’t be prouder of the finished product.”

Diageo global scotch director John Williams added: “Our story is one we’re immensely proud of. We stand for something in Johnnie Walker and that something is progress – we’re always looking to move forward, to make the next day better than the one before.

“Over two centuries we’ve learned that progress needs resilience and optimism, those are the ideals that lie behind our Keep Walking philosophy and I can’t imagine a time when that philosophy could be any more relevant.”

How to watch The Man Who Walked Around the World

The full film will be broadcast globally on Discovery’s portfolio of brands and services from November 12 and available to view in the UK here.

Scran on the road – part one: The whisky trail in Speyside

About The Author

Rosalind Erskine

Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related.

Let us know what you think

comments