Whisky named as Scotland's most Instagrammed drink of the summer

It seems Scotland's love of whisky remains as strong as ever, as new research has revealed that the popular spirit is the most Instagrammed drink of the summer in Scotland - with over 11,000 posts shared so far.

Published 22nd Aug 2018
Updated 21 st Sep 2023

According to the report by travel website Celebrity Cruises, Scots are sharing six times more photos of whisky than prosecco which was the second most Instagrammed drink in the country.

The research, which monitored every drinks-related Instagram post from around the world since May 2018, also revealed the popularity of beer in Scotland – with IPA, ale and lager all appearing in the top 10.

Scotland’s Most Instagrammed Summer Drinks:

1.Whisky – 11,075 posts
2.Prosecco – 1,815 posts
3.Champagne – 1,411 posts
4.IPA – 809 posts
5.Ale – 764 posts
6.Bourbon – 640 posts
7.Martini – 482 posts
8.Tequila – 459 posts
9.Lager – 440 posts
10.Gin & tonics – 411 posts

Celebrity Cruises undertook the research as part of their newly released Summer Drinks Report that reveals what the world is drinking this summer. Every drinks-related Instagram post around the world was monitored since the beginning of May 2018 to track which wines, beers and cocktails were the most popular around the world in the summer season.

The data has been split to see how our drinking tastes differ within the UK, Europe and the US, and maps have been created to easily compare and contrast what the world is drinking and posting to their Instagram this season.

In the UK, perhaps unsurprisingly, prosecco is the most posted drink on the photo-sharing app this summer for the country as a whole. However, when you look at the data city by city you can see that different parts of the country are loving a range of seasonal drinks.

Scotland is embracing its national spirit of whisky, with all but one Scottish city having a ‘wee dram’ as their most photographed summer drink. Bucking the trend is Dundee, who’s most Instagrammed summer drink is champagne this year. Champagne also topped the list in Birmingham, London and Portsmouth.

Natalie Howard, digital marketing manager for Celebrity Cruises has commented: ‘It’s now commonplace to snap a photo of your drink before you take your first sip, so we thought it would be particularly interesting to look at Instagram to discover what the most popular drinks of the summer are.

"It’s fascinating to see the definite trends across the different regions, such as Aperol Spritz in Europe, Prosecco in the UK and craft beer in the US. We hope that people can use the results to inspire them in their drinks choices when they next visit any of these countries.’

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Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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