Lidl customers can now be the first shoppers in the UK to pick up bottles of pink Rosé prosecco, as they are now in stores nationwide priced at £6.49.
Lidl’s Rosé prosecco has tasting notes of fruity strawberry with an attractive pale pink finish and is described as being not too dry with a gentle fizz - perfect for those who enjoy the taste of a classic prosecco but want to try something new.
Paul McQuade, head of wine buying at Lidl GB commented that “We are really excited to be the first UK retailer to sell pink prosecco to customers, and know that it is a hotly anticipated product for the festive season.
"Our award-winning prosecco range is very popular with customers up and down the country so we are pleased to be able to bring them a UK retailer first, at a fantastic price to boot.”
Shoppers will have to be quick to snap up a bottle of the much anticipated rosé prosecco as Lidl predicts it will be a big hit with customers ahead of the festive season.
Available on shelves now, Lidl is the first UK retailer to sell pink prosecco after a recent change in Italian law meant that Pinot Noir grapes could also be used to make the popular sparkling wine with a delicate pale pink hue.
Wine expert and owner of Wine Events Scotland, Diana Thompson explains the rules around pink prosecco, saying: "Prosecco DOC have had very tight regulations in order to protect the name Prosecco and it’s only recently that the Prosecco DOC Consortium have decided to allow Prosecco DOC Rosé to be produced.
"Likewise, in order to protect the quality the following rules apply for Prosecco DOC Rosé. It must be a “Millesimato” which means “vintage” so the full blend must be from one vintage/year.
"Many Prosecco DOCs are NV (non-vintage) which means the blend can come from different years. This has the advantage that the winemaker can ensure that every year the style/taste is the same whereas for Millesimato Prosecco it can vary from vintage to vintage – albeit fairly subtle.
"The blend for all Prosecco DOC has to be 85 per cent from Glera grape and the same applies to the rosé. Prosecco Rosé has to have a minimum of 10 per cent and maximum of 15 per cent Pinot Nero (the Italian name for Pinot Noir as it’s more well known as).
"The secondary fermentation must be a minimum of 60 days for Prosecco DOC Rosé which gives it more complexity. Normal Prosecco DOC is a minimum of 30 days."
Diana adds: "It is very exciting that Lidl has managed to lead the field and get theirs on the shelf first. Initially we weren’t expecting to see Prosecco DOC Rosé until the end of November but the EU gave permission for export on 28 October and Lidl was quick off the mark."