Edinburgh's Buck & Birch launched their Wild Elderberry Elixir to boost immunity amidst the global pandemic.
Now, to mark Random Acts of Kindness Week, Buck & Birch will be teaming up with FareShare Glasgow and the West of Scotland - and also working with local care homes - to donate hundreds of bottles of the Elixir, ensuring it reaches those who will benefit most from its sustainably harvested herbs and spices.
FareShare Glasgow and the West of Scotland, which is run by the charity Move On, will receive 500 bottles of the Elixir, worth £7,500, to aid in supplying members of the community who are particularly susceptible at this time.
Buck & Birch will continue its permanent initiative to offer a little health help to those in need by donating a bottle to frontline workers when a bottle of Wild Elderberry Elixir is purchased from any Buck & Birch retailer.
Tom Chisholm, director of Buck & Birch explained the move: "For millennia elderberries have been used to minimise the risk of catching cold and flu as well as alleviating the symptoms.
"In response to the COVID outbreak we teamed up with Monica Wilde of Napiers the Herbalists to make our Elderberry Elixir, suitable for the whole family and the perfect, tasty way of getting your daily dose of this beneficial fruit.
"The whole point of us launching the Elixir was to help boost physical health and wellbeing, so surely the point is that it reaches those that are in need of it most?”
Jim Burns, Director of Operations of Move On explained why donations such as these are so important, saying: "Here at FareShare Glasgow and the West of Scotland we take surplus product from across the food and drink industry and redistribute it to organisations that support the most vulnerable, including children, the homeless, refugees and elderly people.
"When we receive donations from the likes of Buck & Birch, it means we can provide more varied deliveries to our charity partners, who can then in turn offer a wider range of food and drink to the people they support.
"This is exceptionally important when we are in the midst of a global lockdown, when life for many, is already harder than before."
Buck & Birch Wild Elderberry Elixir is also available to purchase online, priced at £14.99.
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