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BrewDog ask fans to name a Trump inspired beer - with proceeds going to environmental charities

BrewDog fans are being asked to choose a name for a new beer, inspired by the US president.

Published: September 15, 2020
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The Scottish brewers BrewDog are asking for fans to choose the name of their next limited edition beer, which is inspired by Donald Trump and his stance on climate change.

BrewDog, who recently announced plans to become a carbon negative company, are looking at options for a possible limited edition beer, the name of which will be a tongue in cheek nod to Trump's denial of climate change.

The president has spoken out recently, amid the ongoing wildfires in California and across the west coast. saying that the "temperatures will start getting cooler" and that a lack of proper forest management was to blame.

When told that science did not back up his claims, Trump replied saying:  "I don't think science knows actually".

Mr Trump called climate change a hoax in November 2012 when he sent a tweet stating, “The concept of global warming was created by and for the Chinese in order to make US manufacturing non-competitive.”

Co-founder James Watt tweeted four BrewDog 'Trump' can designs with the names, which include 'Hocus Pocus Climate Wizard', saying: "Inspired by the leader of the free world, we of thinking of making a new  @BrewDog beer. Which name is best?

"If we make it, all profits will go to environmental charities & causes."

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If they do indeed make the beer, this will be BrewDog's fourth special edition this year with Barnard Castle Eye Test in the spring, followed by Street Dog IPA and the ALDI inspired ALD IPA, which is due out in October.

The BrewDog ALDI beer, originally named Yaldi IPA, came about after a fan tweeted a picture of Aldi's Anti Establishment IPA, and compared it to BrewDog's Punk IPA.

In response to this, James Watt, posted on his Twitter: “I wonder what Aldi would call Elvis Juice?”

This was followed by a funny announcement of a BrewDog Yaldi IPA.

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James wrote: “Inspired by ALDI’s take on Punk IPA from yesterday, we are making a new beer. YALDI IPA is coming soon! Maybe our friends @AldiUK will even sell it in their stores?”

The tweets lead to an exchange between the brewers and the supermarket and a joint venture was announced, with Aldi planning to sell the beer and pledging to plant a tree in the BrewDog forest for every case sold - a deal BrewDog said they'd match.

The brewery also made the news in May when they announced they’d be making a limited edition Barnard Castle Eye Test IPA, with proceeds going to the NHS.

This release was in response to the news that Dominic Cummings decided to ‘test his eyesight ’ by driving to to Barnard Castle during lockdown.

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Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related as well as hosting Scran, The Scotsman's food and drink podcast.

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