BrewDog create ingenious way of dealing with online criticism

A Scottish beer brand has pulled another interesting marketing stunt by putting customer complaints on staff t-shirts

Published 13th Sep 2017
Updated 9 th Aug 2023

The Ellon-based brewer is known for their quirky marketing stunts, which have included an Olympics inspired pale ale called “Never Mind the Anabolics” and the 'world's strongest beer' (at the time), Tactical Nuclear Penguin.

Now it seems the brand are keen to let customers know that their feedback is important to them. So much so that funny complaints have been printed on staff t-shirts.

Shared on BrewDog's Facebook page this week, the Shoreditch outlet seems to be the first in line for the new staff attire.

Picture: BrewDog Facebook

The post reads: "New crew tees have arrived and we could not be happier. We love all your feedback so much we put it on our clothes."

It's unclear as to whether the customer feedback t-shirts will be seen in all BrewDog bars, but we hope so. In the meantime, why not let them know what you think?

Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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