The Irn-Bru ice cream van will be offering fans a chance to taste of Irn-Bru Xtra's new limited-edition releases on Friday 26 May, as it embarks on a limited edition tour of the nation.
Marking the release of Irn-Bru Xtra Ice Cream and Tropical which are on shelves this summer, fans will have just 30 minutes at some of the nation’s sunniest spots to spot the ice cream van and get their hands on the ice-cold cans.
Like the latest Irn-Bru Xtra flavours, once the ice cream van is gone, it's gone, so fans have to be quick to be in with a chance of trying the new range.
The Ice Cream flavour is reminiscent of days spent by the beach, Irn-Bru floats, and grabbing a 99 when the van turns onto your street. It’s unmistakably Irn-Bru Xtra, but with a hit of nostalgia to welcome in the warmer months.
Irn-Bru Xtra Tropical takes drinkers to sunnier climates, with pineapple, passion fruit and mango flavours merging with the Bru flavours everyone knows and loves.
The flavour innovation was inspired by a poll run by the iconic Scottish brand in 2020, where Irn-Bru fans whittled four novel flavours down to just two.
Tropical came top in an online poll with 5,300 votes, followed by Ice Cream with 4,000. While Candy Floss and Marshmallow missed out with 2,400 and 1,000 votes respectively.
Adrian Troy, marketing director at A.G. Barr, said: “The Scottish summer is one of life’s true luxuries - you wait all year for it to arrive and it’s gone before you know it.
"As limited edition as it gets. So we’ve created two exclusive IRN-BRU XTRA flavours to celebrate this much cherished season. But enjoy them while you can, because much like the rays in Scotland - when they’re gone, they’re gone.”
Irn-Bru Xtra Ice Cream and Tropical are available for a limited time in convenience stores and at leading UK supermarkets as individual cans (69p) and eight-packs (£3).
