Birds Eye launches 'naturally coloured' vegan rainbow mini waffles

Aiming to add a little colour to dinner time, Birds Eye have launched new colourful mini waffles that contain a mix of real potato and vibrant vegetables.

Published 21st Mar 2019
Updated 9 th Aug 2023

Each pack of mini waffles includes four flavours; with lightly seasoned mash potato and mash potato mixed with beetroot, garden pea and sweet potato.

Gluten free, vegan and are made with no artificial colours, flavours or preservatives.

Low in saturated fat, the food brand stated that they have the additional benefitof offering a small contribution toward people's 5-a-day.

The new waffles will be available in Iceland stores across the country at an introductory price of £2 from 8th April until 6th May, after which they will be priced at £2.50.

Pete Johnson, marketing manager at Birds Eye, said: “Birds Eye Potato Waffles have been an iconic part of British teatimes since 1981 and kids and adults continue to love the taste.

"Birds Eye Rainbow Mini Waffles are a simple but magical mix of fluffy potato mash and vegetable goodness that will introduce more colour and dietary variety to the nation’s plates. We are confident that everyone will love the taste. We’ve heard a rumour that unicorns love them already... in fact, 9 out of 10 unicorns prefer them.”

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