The 18ct gold-plated jar was valued at £1,500 by independent valuators, Boningtons Auctioneers.
The popular (or unpopular depending on what side of the fence you sit) brand has created the one-off luxury item to honor those who love the yeast spread, following the recent research from one of the UK’s leading genetics labs, DNAFit which found that Brits are genetically predisposed to loving or hating Marmite.
Dipped in 18ct gold, the plated jar weighs in at a whopping 498g, engraved to replicate the style of the famous 250g glass jar and will be given away to one lucky fan.
Those who are keen to get their hands on the golden wonder will need to simply download the augmented reality treasure hunt app, Snatch, for a chance to win. There, they will be treated to an exclusive AR experience from Marmite.
Free to download and play, Snatch works by using a player’s smartphone location paired with augmented reality to transform their surroundings into an interactive playground.
Players compete to capture parcels and claim real prizes hidden within this virtual world.
As well as the Golden Marmite jar, there are also 1,000 personalised Marmite jars to be won, available for one week only from today 5th February to Sunday 11th February.
For extreme Marmite lovers who may have some spare cash lying around, for the month of February, Marmite will be selling a limited-edition jar topped with an 18ct gold-plated lid, developed with Engravers Guild of London.
Priced at £145.00 the unique jars are available to purchase at social.marmite.co.uk, the made-to-order jars take up to 21 days to create.