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Deliveroo survey reveals Scotland’s secret eating habits

A new survey commissioned by premium food delivery service, Deliveroo, reveals the motivations behind Scots’ eating habits.

Published: July 21, 2015

The poll revealed some interesting details with 64.8 per cent of those polled by Deliveroo citing laziness as the biggest motivator for ordering in food, rather than cooking themselves or going out to a restaurant.

This was particularly high for young people with 78.3 per cent of 16-24 year olds stating this was the reason compared to 47.1 per cent of those over 55 years of age.

Drink it seems also had a part to play with around one in three people stated a hangover was the main reason why they would order a takeaway (30 per cent of those in Edinburgh; 28 per cent of those in Glasgow) while double the number of Glaswegians (10.5 per cent) to Edinburghers (5.5 per cent) admitted that they had food delivered because they didn’t know how to cook.

The findings come a month after Deliveroo launched a brand new service allowing customers in Edinburgh and Glasgow to have food from quality local restaurants delivered direct to their homes or offices.

The survey went onto reveal that almost a third of respondents (29 per cent) are fed up with the traditional takeaway options in their city with 35 per cent wishing their favourite restaurants would deliver more.

Around a quarter of those surveyed agreed that they have increasingly little time to prepare fresh food: slightly more in Edinburgh (25 per cent) than in Glasgow (22.5 per cent) while just over one in six (17.5 per cent) admitted to food envy at work, agreeing that ‘the lunches I eat at work are often dull and I'm envious of colleagues’.

Caroline Hazlehurst, Regional Manager for Scotland & North East England said: “We’re not surprised to see that people in Edinburgh and Glasgow have become disenchanted with the limited options of traditional takeaway. We’ve chosen to launch Deliveroo in Scotland’s two biggest cities because we know that people here are passionate and adventurous when it comes to food and want to have a home delivery service that matches that. We have more restaurants partnering with us every week and so are able to offer a really wide selection of dishes for delivery.”

The survey also revealed there was widespread agreement over the choice for respondents’ last meal on earth with 41.8 per cent declaring steak and chips their dish of choice. Glaswegians seem to have a sweeter tooth with 11 per cent opting for an ice cream sundae compared to just 7.5 per cent in Edinburgh. 3.5 per cent of all those polled chose a fresh salad (1.5 per cent in Glasgow rising to 5.5 per cent in Edinburgh) for their final food.

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Working with local independent restaurants and premium chains, Deliveroo enables the hungry residents of Edinburgh and Glasgow to order their favourite dishes such as gourmet burgers from GBK, freshly made sushi from Sushiya, Scottish classics from Roastit Bubbly Jocks and many more and have it delivered to their door.

To have their food delivered via a fleet of delivery mopeds and cars, customers simply need to select dishes, pay online at and have their order delivered fresh within an average time of 32 minutes from noon until 11pm.

• For more information, please visit
The survey was conducted by Censuswide on behalf of Deliveroo. 400 people in Edinburgh and Glasgow (200 in each city) were polled over the period 3 July to 7 July 2015.

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