Whether a Speyside or a Highland, whisky is rapidly becoming the drink of choice for young professionals who are drawn to the fascinating history of Scotland’s national drink.
But instead of drinking it just to fit in with the crowd, the story behind whisky, from source to bottle, is attracting more new consumers than ever.
Whisky has now entered the digital age with the recent launch of I want to know whisky - the perfect interactive guide.
Some may say there’s added pressure these days to know what you’re talking about when it comes to drinking whisky. Absolutely not. Being a beginner is a fantastic place to be – it’s the start of a very exciting journey.
It can be a bit of a challenge to get your head around the world of whisky when you’re a beginner but aspiring fans need look no further.
Offering whisky aficionados everything they need to know about Scotland’s amber nectar, I want to know whisky lets you explore the world of whisky without leaving the comfort of your living room.
Designed and created in Edinburgh, and endorsed by whisky guru and Master of the Quaich Charles MacLean, I want to know whisky unlocks the fascinating history of whisky from its origins in the sixth century to contemporary cocktail recipes.
Steve Cooney, Whisky Ambassador from Tigerily on Edinburgh’s George Street, helped create the guide’s content and was also named Whisky Ambassador 2015 at the Scottish Bartender Network Awards in October.
Whisky is a complex beast but I want to know whisky delves into the very process of making whisky and even includes a virtual tour of a distillery.
By explaining the history and process, users can discover the various kinds of Scotch, explore Scotland’s six whisky-producing regions and learn how to taste and appreciate a dram like a professional.
Throughout the journey, which takes approximately two hours, users can test their knowledge with interesting quizzes and upon successful completion of an informal 20 question test at the end,
whisky fans will be able to download a personalised certificate from Charles MacLean.
I want to know whisky is available as an instant e-gift or can be sent out in an impressive package with a credit card-style voucher to unlock the journey. A small booklet, featuring stunning imagery of a Scottish distillery, is also included.
With many people also starting to think about Christmas, the guide is the perfect gift for those wanting to learn more about Scotland's national drink.
I want to know whisky is priced at £24.95 and developed by Edinburgh-based hospitality group Montpeliers (Edinburgh) Ltd and Flow Hospitality Training. I want to know whisky has been named ‘Whisky Gift of the Year 2015’ by The Whisky Shop and Whiskeria magazine.
• For more information, visit www.iwanttoknowwhisky.co.uk