Weetabix 'wins Twitter' by starting hilarious multi-brand chat online over Heinz beans breakfast picture

Many, many big name brands had something to say about the breakfast combo suggestion.

Published 9th Feb 2021
Updated 9 th Aug 2023

The popular breakfast cereal Weetabix posted a picture on Twitter suggesting Heinz beans and a Weetabix biscuit as a breakfast option, and the replies were varied and hilarious.

Posting on Twitter, the Weetabix team said: "Why should bread have all the fun, when there's Weetabix? Serving up
@HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix"

Replies to this were varied, including disgust at the idea as well as funny remarks from followers.

Other brands then started replying, with Scottish brewers BrewDog posting: "How long before BrewDog release a bean flavoured wheat beer" Heinz replied: "we dare you"

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Scottish butcher Simon Howie posted a picture of a fry up, saying: "we fixed it for you"

Yorkshire Tea wrote: "Hello Police? There's been a murder..." To which Warburtons replied: "If you need a witness statement please let us know."

Adobe UK waded in with: "Stunned. Felt sure it was a @photoshop job…"

Innocent Drinks, known for their quirky social media added: "Even we wouldn't do this, we're not monsters."

Consumer watchdog site Which? added: "This is not Which? recommended" to which Weetabix replied, "it's definitely Weetabix recommended though!"

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Warburtons also posted: "Roses are red, But beans are for toast, Leave @HeinzUK for us, And tag @ArlaCravendale in your next post."

The Paralympic Games wrote: "Sadly, this combination doesn't make the podium."

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In a nod to the recent viral video of the Handforth Parish Council meeting, Sainsbury's replied saying: "Beans have no authority here, no authority AT ALL"

Heinz replied: "*removes Sainsbury's from chat*"

KFC and Nando's joined forces over the tweet, with Nando's replying: "You okay hun? DM's are open if you need to talk"

Replying to this KFC said: "Let's set aside our differences to prosecute this under the Geneva convention"

Edinburgh Zoo wrote: "We'd be lion if we said this looked like a koality breakfast..."

Other brands to join the discussion include National Rail, Lidl, Krispy Kreme and Specsavers.

The exchange between the brands was enjoyed by most, with one Twitter user declaring that Weetabix had 'won Twitter' whilst another wrote: "*Screams into void*"

Since the exchange,  Specsavers has posted its own picture saying: "If you can’t beat them, join them...
@HeinzUK @Weetabix"


Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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