High street chain Greggs have released a video showing them going undercover at a popular food festival to serve their up their summer menu, fooling foodies into thinking they were eating from an artisan delicatessen. 

Foodies praise tapas style dishes from covert ‘Gregory and Gregory’ delicatessen to be told “It’s from Greggs”

The brand’s new summer lunch offering, which includes a feta and beetroot dip salad with a roast vegetable grain, an oriental chicken sticky rice salad and their first ever vegan addition – a Mexican bean wrap, was praised by food fans who thought they were eating from a hipster deli called ‘Gregory and Gregory.’

The video then captures their stunned reactions as they are told they’re actually eating from Greggs.

The brand installed the pop-up ‘undercover Greggs’ at Foodies Festival – a three-day event attended amongst some of the biggest names in the business including Michelin-starred chefs from the UK’s top gourmet restaurants and TV chefs.

The chain wanted to trial its new menu on some of Britain’s most discerning palates so they booked a pitch amongst the street food and artisan producers in the market area of the festival site that would convincingly blend in with the upmarket array of stalls.

Picture: Taylor-Herring

The food which was freshly prepared by Greggs included salads, pasta, rice dishes and vegan wraps.

When told he was in fact eating Greggs, one surprised festivalgoer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant. I’ll certainly be popping in there for lunch in future.”

Another customer said: “Greggs – you think of pasties, don’t you, and sausage rolls. I genuinely found this range of salads and wraps surprisingly good!”

Malcolm Copland, commercial director at Greggs said: “London is a global gourmet destination from its street food scene to the incredible array of critically acclaimed restaurants – so where better to try out our new lunchtime range. The reaction to the new menu has been fantastic and we’re now rolling it out across the UK.”

About The Author

Sean Murphy

Driven by a passion for all things whisky-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over six years advising customers from all over the world on the wonders of our national drink.

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