Foodies praise tapas style dishes from covert ‘Gregory and Gregory’ delicatessen to be told “It’s from Greggs”
The brand's new summer lunch offering, which includes a feta and beetroot dip salad with a roast vegetable grain, an oriental chicken sticky rice salad and their first ever vegan addition – a Mexican bean wrap, was praised by food fans who thought they were eating from a hipster deli called ‘Gregory and Gregory.’
The video then captures their stunned reactions as they are told they’re actually eating from Greggs.
The brand installed the pop-up ‘undercover Greggs’ at Foodies Festival - a three-day event attended amongst some of the biggest names in the business including Michelin-starred chefs from the UK’s top gourmet restaurants and TV chefs.
The chain wanted to trial its new menu on some of Britain’s most discerning palates so they booked a pitch amongst the street food and artisan producers in the market area of the festival site that would convincingly blend in with the upmarket array of stalls.
Picture: Taylor-Herring
The food which was freshly prepared by Greggs included salads, pasta, rice dishes and vegan wraps.
When told he was in fact eating Greggs, one surprised festivalgoer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant. I’ll certainly be popping in there for lunch in future.”
Another customer said: “Greggs – you think of pasties, don’t you, and sausage rolls. I genuinely found this range of salads and wraps surprisingly good!”
Malcolm Copland, commercial director at Greggs said: “London is a global gourmet destination from its street food scene to the incredible array of critically acclaimed restaurants – so where better to try out our new lunchtime range. The reaction to the new menu has been fantastic and we’re now rolling it out across the UK.”
