Sainsbury's set to launch an 1.8M long spiralled sausage just in time for BBQ season

Meat-eating foodies nationwide can really up their barbeque game this year, as Sainsbury’s has announced the launch of the new BBQ Sausage Sqwirl.

Published 7th Apr 2019
Updated 9 th Aug 2023

The Sainsbury's sausage sqwirl  is approximately 1.8 metres long, serving six people. Curled around in a square spiral, it can be placed on a BBQ to sizzle away and cook evenly.

The pork sausage has been infused with tomato, smoky paprika and chilli seasoning to give an authentic Memphis style taste.

What’s more, Sainsbury’s has designed the BBQ Sausage Sqwirl for ease and convenience, eliminating the issue of having to constantly turn individual sausages when cooking for multiple people.

The supermarket recommends, for the ultimate, delicious BBQ spread for family and friends, the Sqwirl is best served up hotdog-style in soft, fresh buns, along with a helping of salad and a dollop of coleslaw.

Rebecca Deeley, Product Developer for Sainsbury’s, said: “Our new BBQ Sqwirl is undoubtedly a showstopper for this season, and we think that no summer barbeque is truly complete without it!

"Those wanting to serve up a juicy sausage to family and friends this year can simply fire up the Barbie, place the sqwirl conveniently on it and then flip it over– which means no more chasing sausages around the grill!”

The Memphis style BBQ Sausage Sqwirl is priced at £3.50 and is available in store now.

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