The Real Bread Campaign have launched an initiative to encourage customers to keep buying quality bread from local bakers.
Since March, many people have turned away from factory loaves and taken to buying Real Bread from neighbourhood bakeries, or have been baking their own at home.
As we all start settling into our (next) new normal, the Real Bread Campaign has launched the hashtag #LoveYourLocalLoafers to help support local businesses.
The campaign hoping to encourage consumers to carry on buying real bread from local bakeries.
Real Bread Campaign coordinator Chris Young said: “Real Bread bakeries have been there for people in their local communities during lockdown, while some of us have been giving it our best shot at home.
"Many of those neighbourhood bakeries now offer new product, ordering and delivery options, making getting the good stuff even more convenient.
"Now’s also the time to take online baking classes, buy gift certificates and get your hands on other things to enjoy that will help tide small businesses over until they can re-open fully."
This is the latest initiative in the Campaign’s ongoing work celebrating and supporting independent Real Bread businesses that are embedded in their local communities, which create skilled, meaningful jobs, and help to keep money circulating in the local economy.
People seeking additive-free loaves should look for The Real Bread Loaf Mark, which has been re-launced with a new look closer to the dough scoring that inspired it.
To find and support your local real bread bakery, the Real Bread Campaign has a handy map, available to view here.