Great British Breakfast Survey reveals fry up still reigns supreme

Despite the arrival of hip new dishes like smashed avocado, flat whites and bircher muesli, the traditional fry up continues to be the most popular British breakfast, a new survey has revealed.

Published 27th Jul 2016
Updated 27 th Jul 2016

The survey of 2,000 UK adults looked into what the British public prefer to break their morning fast and hopes to settle the debate on the essential ingredients to create the perfect fry up.

Over a quarter of Brits love to tuck into a fried breakfast (27 per cent), with the simpler choice of cereal taking second place (16 per cent) in the title for the UK’s favourite breakfast.


Toast was the third most popular meal to start the day, with one in ten (10 per cent) Brits choosing it as their number one choice.

The Great British Fry Up

The five most popular items to make up the perfect fried breakfast were sausage, bacon, fried egg, baked beans and mushrooms, but it seems each region has a difference of opinion on what they would choose on their plate.

One in ten Glaswegians love haggis as part of their breakfast while black pudding was rated most highly by Edinburgh.

In Northern Ireland, 40 per cent of Belfast residents felt a fry up wasn’t complete without potato bread, while Brummies were the biggest fans of vegetarian sausage (38 per cent).

The rather unhealthy choice of fried bread was chosen by more Cardiff residents than any other city. Over a quarter of Dublin residents picked white pudding as a breakfast favourite.

A quarter of Leeds residents chose the simple white toast as their top choice, and one in ten Liverpudlians went for the slightly more healthy wholemeal toast. Some 21 per cent of Londoners prefer cooked tomatoes, while half of Manchester residents would add mushrooms to their dream fry up.

Alternative Breakfasts

Unsurprisingly, the survey revealed that Londoners were most likely to choose the trendiest breakfast on the menu, with more people in that region choosing avocado on toast than any other region.

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Further analysis of the research shows:

• Pancakes were the most popular breakfast choice in Belfast.

• Cereal was more popular in Bristol than in any other UK region.

• Yogurt was the most popular choice for Dubliners compared to any other city.

• A proper fry up was most popular in Edinburgh.

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• The vegetarian fry up was king in Birmingham.

• Residents in Cardiff chose toast as its most popular breakfast choice.

• French toast was more popular in Nottingham than any other city.

Breakfast tea was the firm favourite as an accompaniment drink, with 40 per cent choosing the British classic as their favourite morning beverage, followed by orange juice with 9 per cent of the votes and coffee as the UK’s third favourite breakfast drink (8 per cent).

Kay Knight, Marketing Manager at Park Resorts, said: “When people think of a traditional British breakfast, the first thing that springs to mind is a proper fry up. Not just reserved for greasy spoons, a traditional breakfast is the perfect start to a family weekend or holiday. It’s great to see how breakfast choices vary from city to city, although there is one thing that unites us across the UK - starting the day off with a cup of tea!”

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For more information about the survey, visit here.

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