Galaxy become first major milk chocolate brand to offer vegan alternative

Galaxy have become the first major milk chocolate brand to launch a vegan alternative range, with the launch of three new chocolate bars. 

Published 13th Nov 2019
Updated 13 th Nov 2019

The brand say that the new smooth orange, caramel and sea salt, and caramelised hazelnut varieties don't compromise on quality or taste, and have been tested by the company's team of sensory scientists and professional tasters to "ensure they have just the right flavour profile".

The vegan recipe uses hazelnut paste to create the same smooth and creamy signature characteristics that the Galaxy brand has become known for.

A spokesperson for Galaxy, stated that the range offers something for all taste buds, whether you are vegan, veggie or flexitarian.

Galaxy vegan chocolate

The new bars come in three new flavours. Picture: Galaxy

They added that the bars, which will be available at Tesco stores from Monday 18th November and online soon after via Ocado and Amazon, are encased in a widely recyclable card sleeve and compostable film.

• READ MORE: What is a vegan diet?

The clear film inside is made with wood fibre and breaks down in home composting within a few months, as well as being suitable for garden and food waste collections in most council areas.

Introducing the new range, Kerry Cavanaugh, marketing director at Mars Wrigley UK said: “We're so excited to be bringing these delicious treats to Galaxy's range using a vegan recipe that doesn't compromise on the brand's signature smooth and creamy characteristics. Wherever you look you can’t avoid the vegan buzz in the UK and with the launch of Galaxy Vegan we're thrilled to be offering vegans, flexitarians and lovers of sweet treats even more ways to choose pleasure with a brand they love."

Mars Wrigley has been working closely with The Vegan Society on the launch and their logo appears on the packs. Abigail Stevens, trademark marketing manager at The Vegan Society said: “We are delighted that Galaxy, such a well-known brand, is entering the vegan market and offering more choice - and even more excited that there are three delicious flavours to choose from!"

• READ MORE: Glasgow-based kilt company launch world's first vegan tartan

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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