Instagram account 'Plate Expectations', which is run by Edinburgh-based food journalist and author of Street Food Scotland Ailidh Forlan, is asking Scottish food fans to create Michelin-starred style mock-ups of their breakfasts - with the winners taking home some exciting prizes.
Speaking about the competition, which she describes as a fun way to promote a sense of fun in trying circumstances, Ailidh said: "My friend Liv sent me a photograph of her morning Weetabix plated as if she were in the final of Masterchef.
"This inspired me to launch an Instagram competition, challenging my followers to share a photograph of their mundane breakfast items – cereal, toast, crumpets and other store cupboard ingredients – presented as if it were coming out of a Michelin starred kitchen."
The social media comp is supported by three local businesses: Grams café in Haymarket, owned by Lewis Gill; Groats breakfast catering, owned by Ola Guz; and Eteaket, the fine loose-leaf tea experts owned by Erica Moore; with each donating prizes for the first, second and third place entries.
"It’s a playful way to entertain my followers, whilst also helping some of my favourite independent businesses maintain an online presence and boost their orders during COVID-19," Ailidh explained.
"I’m delighted that these businesses so generously offered prizes for the winners – and I can’t wait to see everyone’s creations over the next 24 hours!"
The competition opens at 6pm on Monday 20th April and to enter, all food fans have to do is "plate up" their breakfast as if it were on the menu of a fine dining restaurant before taking a pic and sending it via Instagram message to Ailidh at Plate Expectations.
The winner will then be chosen by a voting system on Plate Expectation’s Instagram stories, after the competition closes at 6pm on Tuesday 21st April.
To reduce food waste, Ailidh has placed the following conditions:
A) The breakfast must use store-cupboard ingredients you already own.
B) The breakfast must be totally edible so that no food goes to waste in taking part in the competition.