10,000 Hours - named after the saying that it takes 10,000 hours to become a master of your craft - celebrates the culture, history and creativity of craft and food production in modern Scotland.
Created by by Jaime Molena and Eleanor Cunningham (a photographer and artist), 10,000 Hours is a photographic project which celebrates and shares the stories of craftspeople in all 32 different regions in Scotland.
The book captures artists, crafters and food producers who are inspired by the land, using a combination of film
photography, typewritten and handwritten text.
The first edition begins in Edinburgh in winter 2020, and was started after Eleanor's business, Larder Cafe, suffered during the pandemic.
Eleanor and Jaime have very similar views of how the landscape inspires them and began to talk about a joint project focusing on this.
The pair understand that craft and food production on a small scale is often labour intensive and requires a lot of dedication and patience with potentially only a small financial return.
Work in these industry's is done with a desire to produce something beautiful which other people can savour and enjoy.
Eleanor studied textile design and is the owner of the Edinburgh Larder café in the heart of the Old Town.
Many of the suppliers at the Larder are craftspeople in that they’ve dedicated so much time to creating incredible ingredients, products and dishes linked to a respect and understanding of the land.
Jaime is a Columbian photographer who has completed a number of previous photography projects focusing on the connection between food and the landscape.
He self-published his first book, Gatherers, which was a handmade photographic recipe book, celebrating and sharing the stories of the modern hunter-gatherer in Cornwall.
The duo said: “The project has been such an inspiration in a really difficult year.
"It has given us something positive to focus on and an opportunity to meet incredible people who are so dedicated to their craft.
"It has also served as a reminder of the beauty of the Scottish landscape and the colours in each season of the year.”
Eleanor and Jaime have launched a kickstarter campaign to fund the 10,000 Hours project – to find out more, click here.
