The opening date for Johnnie Walker Princes Street, a new visitor experience in Scotland, has officially been unveiled.
The 71,500 sq ft building will open in the heart of Edinburgh’s West End on 6 September 2021 with tickets available to buy on Monday 2 August from 1pm.
The experience, which takes visitors on an immersive journey through the 200-year old history behind the world’s best-selling Scotch whisky, as well as offering a range of food and drink, will be hosted across eight floors of the transformed landmark building on one of the Scottish capital’s most famous streets.
With tickets set to fly, Scotch whisky fans and Edinburgh experience enthusiasts, eager to get a first glimpse of the attraction are advised to book as early as possible online.
Guests can relax and enjoy the views from the modern bars and restaurants in the renovated building, which for generations has been a well-known spot in Edinburgh.
Among them are the 1820 rooftop bar, offering views across the city and Edinburgh Castle, and The Label Studio which will host a variety of live events and performances throughout the year.
As well as enjoying this, guests can embark on an immersive personalised Journey of Flavour tour including a trip through Johnnie Walker whisky’s epic search for flavour, a sensory experience offering a curated exploration of Scottish whiskies, and the opportunity to discover the inspiring stories behind Scotland’s favourite whisky brands.
The building also features an extensive retail space with an unrivalled selection of exclusive Johnnie Walker whiskies and merchandise, including limited edition bottlings.
Johnnie Walker Princes Street sits at the heart of Diageo’s £185million investment in Scotch whisky tourism in Scotland and follows the opening of new experiences at the Glenkinchie, Clynelish and Cardhu distilleries.
Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes, said: “Over the past year we have faced unprecedented challenges brought by the Covid-19 pandemic but now we can finally start the countdown to the opening of Johnnie Walker Princes Street.
“We have built an incredibly talented and diverse team who will bring the Johnnie Walker story to life, creating a world-class experience for our guests.
“Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland.
"It will be a venue for everyone, whether that’s visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time.
"We can’t wait for you to join us.”
To keep visitors healthy during Covid, there will be reduced store capacity, a one-way system clearly marked throughout the experience, extra cleaning and hygiene routines, physical distancing, hand sanitiser stations, while guests will also be required to wear masks and encouraged to make any payments via contactless methods.
Advance pre-booking of the experience is highly recommended.
Tickets for the Johnnie Walker Princes Street tours start from £25, which includes a 90-minute tour and three personalised Scotch whisky drinks.
Guests can enjoy the bars without having to book a tour ticket, with details on how to make a reservation coming soon.
The ground floor retail space can also be accessed without a ticket.
To sign up to the Johnnie Walker Princes Street mailing list and for more information, please visit the website.
