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The Edinburgh-based brewer is launching this campaign in reaction to the rising trend of “borrowed” glassware in the city.
Since the launch of its lager beer in 2013, over 70,000 of Innis & Gunn lager branded pint glasses have gone missing from bars and pubs across Scotland.
The distinctive glasses have been a repeat target for beer fans, with many sharing their ‘pinched’ collections on the brand’s social media pages.
From midday the Innis & Gunn van will open it’s doors and have over 800 lager pint glasses available for the public to pick up. Fans will be able to monitor how quickly stocks deplete via livestream on the brewer’s Facebook and Twitter pages.
Last week, Innis & Gunn launched its ‘Drink It In’ outdoor campaign that called attention to the most ‘borrowed’ glassware in Edinburgh.
