Taking form as a mounted reindeer head "animated with festive banter", Rude-olph will be touring bars around Scotland, interacting with Christmas partygoers giving them advice on everything from what to buy their mum to how to get a kiss under the mistletoe.
The tour will kick off at The Raven in Glasgow this Friday (8th December), then he’ll be flying east to The Black Bull in Edinburgh, before heading up north to Taybridge Bar in Dundee and Bridge St Social in Aberdeen.
A spokesperson for Tennent's said: "If you don't get the opportunity to meet Rude-olph in bars across Scotland don't fret. A virtual, mobile version of the red-nosed, hard-faced reindeer will be available online to help consumers with all their Christmas quandaries.
Alan McGarrie, head of UK brand marketing at Tennent’s, said: “We’re all excited to be introducing Scotland to our newest furry Christmas temp. From buying the right perfume for your mum to finding a date for Christmas dinner, we all sometimes need a X-mas expert to point us in the right direction.
“That’s why we’ve appointed our man Rude-olph, so people can spend less time Christmas shopping this year and more time enjoying Scotland’s favourite lager.”
