To celebrate 20 years in business, Deeside Mineral Water has undergone a rebrand, placing emphasising on its Scottish roots.
Streamlined glass and plastic bottles ensure it is all about the product whilst the adornment of thistle and tartan, display the company’s illustrious heritage.
Sales of the water have grown annually to over 2 million bottles in recent years and Deeside Mineral Water hopes to capitalise on their new image by growing sales by 10 percent in 2016.
“The new look highlights our history whilst its premium appearance identifies Deeside Mineral Water as one of the leading Scottish waters on the market,” explains Managing Director, Martin Simpson.
Teaming up with Paul Lawrie to launch the new design has come on the back of a commitment that this year, will see Deeside Mineral Water sponsor The Paul Lawrie Foundation.
Martin continues; “We are delighted to team up with Paul to support his Foundation. With similar values it will be a great partnership as they are teaching the students about health, nutrition and diet to ensure they maximise their capabilities.”
Having recently returned from the Qatar Masters where he finished in the top 20, Paul explains; “Deeside Mineral Water is the perfect Company to support the Foundation. Their emphasis on quality and health is something we wish to instil in all our young athletes. I am delighted to be launching their new look.”
Founded in 1996, Deeside is the only mineral water bottled within the Cairngorms National Park. The water, originating from historic Pannanich Wells in Ballater, features the picturesque view from the springs on the back of the new labels.
“It was important to have a new brand image that was instantly recognisable as Scottish, not only because of sales in the UK but also for our growing export market.” Martin added.
Eleven clinical studies have proven the healing properties of the Scottish water.
Results show Deeside Mineral Water to possess anti-inflammatory, anti-oxidant and anti-ageing properties.