With a large portion of Scots finding themselves feeling stressed at Christmas, Old Pulteney say they have taken inspiration from the world of ASMR and come up with a novel way to help people slow down.
Aiming to transport them to the whisky’s slow-paced coastal hometown of Wick, the Highland single malt brand have released a unique new video soundtrack.
The ‘Sounds of Wick’ is just over 15 minutes long and combines the relaxing sounds of tranquil lapping sea waves with the rhythmic tempo of the team crafting Old Pulteney’s fine single malt, making for the perfect easy listening alongside a dram.
Malcom Waring, distillery manager at Old Pulteney explained that the soundtrack is available on YouTube, and is set against footage capturing the natural beauty of Wick.
With sweeping golden beaches and towering cliffs, the harbour town is a key destination on the popular NC500 – a scenic 500 mile road trip route - and has been the home of Old Pulteney since it rolled its very first barrels there in 1826.
He said: “We’re no stranger to patience here in Wick, after all we started working to fulfil this year’s Christmas wish lists over a decade ago in the making of Old Pulteney 12 Years Old.
"Making whisky is a slow and careful process, and our team are exceptionally lucky that we get to do so by the sea – the opportunity to have a calming stroll along the coast after work certainly brings a more gentle pace to things.
“I’m always remarkably proud to share Old Pulteney across the world, but this Christmas I’m equally proud to share a little piece of our hometown with our Let It Slow soundtrack. It goes down a treat with a dram.”