The World Whisky Day mountain ‘take-over’ will be kick started in the UK by a team from the local distillery taking in dawn from the summit of Ben Lomond.
To ‘toast’ the global day of whisky, the Loch Lomond Whisky team will offer a free dram for everyone that reaches the summit of Scotland’s most popular Munro that day.
Anyone climbing to the summit at 974 metres (3,196 ft) on World Whisky Day, will be given a card that will be stamped at the top.
This can be exchanged on their return to the base at Rowardennan car park for a free miniature of the award winning 12-year-old Loch Lomond Malt to celebrate World Whisky Day and their bagging of Scotland’s most southerly Munro.
Scott Dickson, marketing manager of Loch Lomond Group said: “We want to start World Whisky Day on top; and where better to do that than at the summit of our nearest Munro. Our team will be some of the first people to arrive on the summit to watch the sun rise over the Scottish Highlands and kick start World Whisky Day in the UK.
“Ben Lomond is one of Scotland’s most popular Munros, with more than 30,000 walkers reaching its summit every year. It is also the nearest mountain to our distillery home in Alexandria, near Balloch, overlooking the same glistening waters of Loch Lomond that helped to inspire our beautiful whiskies.
“The one day take-over for World Whisky Day is a great way to make people aware of the fantastic Loch Lomond Single Malts whilst enjoying one of Scotland’s best views, in stunning surroundings.
“Having taken on Ben Lomond myself, I know that it is a challenging, but beautiful walk. The spectacular 360 degree views at the summit is one that should be rewarded with a great dram; it takes in the stunning Scottish Highlands as far as the islands in the West and even to a snow-capped Ben Nevis on a good day.”
As part of the celebration, all walkers who return from the summit of Ben Lomond with a stamped card will be entered into a free prize draw to win a bottle of the 18-year-old Loch Lomond and a bottle of 18-year-old Inchmurrin, its name taken from the largest island on Loch Lomond.
In addition to the mountain take-over, a global online competition will be launched encouraging Loch Lomond Whisky followers to submit their pictures of any peak in the world with the hashtag #SummitSnap #lochlomondwhiskies. All entrants will be in with a chance of winning award-winning liquid from the Loch Lomond Single malt family.
The ‘take over’ team will be at car park at Rowardennan from 8am to 6pm on Saturday 20 May to celebrate World Whisky Day.