Innis & Gunn support @pizza crowdfunder with long term collaboration - and exclusive beer deal

Innis & Gunn are teaming up with @pizza to support their crowdfunding efforts in Edinburgh.

Published 22nd Oct 2020
Updated 9 th Aug 2023

Innis & Gunn, which was recently voted the UK’s most recommended beer brand, and @pizza, Edinburgh’s number one ranked pizza restaurant (according to TripAdvisor) have announced a new partnership to combine great pizza with great beer.

Edinburgh based @pizza is crowdfunding to raise capital for expansion in the city and around the UK, and Innis & Gunn are supporting the funding with a £20,000 investment as part of a new long-term partnership.

Starting with exclusive beer provision in every @pizza, Innis & Gunn and @pizza have big plans to collaborate on the perfect partnership of pizza and beer.

@pizza will now exclusively stock Innis & Gunn beers in their Edinburgh and Birmingham restaurants.

Neil Sharp, head of brand experience at Innis & Gunn said: "Beer and pizza are one of life’s great combinations, so when @Pizza opened their Edinburgh restaurant close to our offices, we were first in line to check it out.

"They are a company built on  breakthrough innovation and make an incredible product, so we have a lot in common.

"I am incredibly excited by the partnership and working with them as they roll out the @pizza concept.

CEO and co-founder of @pizza, Rupert Lyle, added: “We always strive to offer the best in everything that we do, which is why we achieve such great ratings.

"Innis & Gunn’s beers are an excellent, great tasting, complement to pizzas and we see huge potential for our brands to develop together as we expand, blending the bar and fast casual dining experience.”

Edinburgh residents have the opportunity to invest in @pizza as it begins its expansion in Edinburgh and across the UK.

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Having achieved ranking as the number one pizza in Edinburgh, @pizza recently announced that fans can now invest from as little as £10.

Investments will earn pizza fans lifetime rewards relative to the amount invested, giving access to 25 per cent off food bills for life, a free pizza on your birthday every year and the chance to design and name your own pizza for the menu.

The funding takes the form of an equity crowdfund through the Crowdcube platform. Investments will grow by 10 per cent per annum and will be repayable in 36 months.

If a further funding round takes place within 36 months the investment will be convertible at a 25 per cent discount to the prevailing share price being offered.

Should investments not be converted into shares, a 100 per cent repayment premium plus rolled up interest will be paid.

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To find out more about the investment opportunity visit the Crowdcube website.

Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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