Kicking off this week, the brewer is set to unleash four weeks of lager love on Glasgow with murals, free Innis & Gunn beer, brand endorsed glassware theft – and a lot more besides.
The people of Glasgow will be able to have their say on how it all goes down, and will even be able to vote on a number of elements throughout the coming month.
For anyone who has ever fancied helping themselves to some pint glasses, head along to the Buchanan Galleries tomorrow (Thursday 20 June) at 12pm where a lorry packed with Innis & Gunn’s much-admired lager pint glasses will be left unattended.
Edinburgh managed to half inch 1,000 glasses in 32 minutes, and it’s Glasgow’s call if they want to beat the record set by the capital.
As well as this free for all, the brand will be dishing out 300 free pint vouchers which can be redeemed at their newly renovated Brewery Taproom in Ashton Lane when it reopens from Friday 21 June.
Robb Hamlin, Senior Brand Manager at Innis & Gunn, said: “Glasgow’s people have long been considered the city’s greatest asset, so who better to decided how we roll out our lager campaign over the next month?
"We’ve got loads of great stuff up our sleeves, and we can’t wait to see where Glasgow decides to go with it. Keep a close eye on our website, social media channels and as you’re out and about in the city to get involved.
“Ever since we let the people of Edinburgh ‘borrow’ our glasses fans have been asking when it’s going to be Glasgow’s turn.
"Well the day has finally arrived, and we want to see if you can beat your friends in the east’s time of 1,000 glasses in 32 mins.
"We’re also going to be handing out vouchers for free pints at our newly renovated bar in Ashton Lane, so it’s win win really.”
