The Irn Bru Funkin Vodka Martini is the only official ready-to-drink canned cocktail available on shelves which is shaken up with Irn Bru’s secret recipe.
It is the first time that Scotland’s other national drink has worked on an official canned cocktail.
The Irn Bru vodka martini combines Funkin Cocktail’s signature nitrogen infusion with the unmistakable Irn Bru flavour.
Fans of Scotland's other national drink will want to get their hands on this limited-edition cocktail, which swaps the soft drink’s bubbly fizz for a unique velvety texture.
The new ready-to-drink serve has been unveiled with a cheeky film which shows three friends getting ready to go out and chatting about all the places they’ve enjoyed a good ‘beep’, with an ending that reveals they’re talking about all the places they’ve had a Funkin Irn Bru vodka martini.
In the UK, martinis make up more than 20% of all cocktails served with 54% of cocktails served containing vodka. There’s also a continuing rising demand for bitter-orange flavour profiles.
Kenny Nicholson, head of brand at Irn Bru said of the new product: “We are really excited to be partnering with the cocktail experts at Funkin Cocktails.
“We know consumers are always looking for ‘something new and different’ and the Funkin Irn Bru vodka martini delivers just that - a perfect blend of the phenomenal Irn Bru flavour and bold spirit with FUNKIN's mixology expertise to create the first ever alcoholic Irn Bru ready to drink cocktail.
“For Irn Bru fans, our new collaboration delivers Bru in a way that it’s never been tasted before - all thanks to an infusion of nitrogen to give it a velvety smooth texture - it’s only on shelves for a limited time, so get your hands on this bru-nique cocktail while you can.”
Funkin Cocktails head of brand, Ashley Birch-Ruffell, added: “Funkin has constantly pushed the cocktail category forward to bring new and innovative products to consumers – and this is bigger than ever before.”
The Irn Bru Funkin cans will be available for a limited time only in convenience stores and at leading UK supermarkets as 200ml cans and eight-packs
