The team at Genius Brewing have announced that their Gen!us Craft Lager will be available across all SPAR stores in Scotland this month.
The UK’s first light craft lager, Gen!us was launched in 2018 with a mission to make healthier drinking a pleasure, not a compromise.
Brewed with the finest pilsner malts and three hop varieties, Gen!us is 3% ABV and 79kcal per can – less than an apple.
The processes in making the light beer are vegan-friendly - meaning those following a plant based diet can enjoy it too.
Gen!us Brewing’s co-founder and creative director, Jason Clarke, said: “We are thrilled to be working with SPAR Scotland. The trend for healthier drinking is huge and it’s great that SPAR has seen the growing demand for light craft beer.”
Charlie Craig, co-founder and operations director said: “Gen!us is all about helping consumers make informed, healthier choices. Our 330ml cans contain exactly one unit of alcohol and feature, full food-standard nutrition information.
"With stores right across country, SPAR is a perfect partner to share our #smartdrinking ethos with Scotland’s beer drinkers.”
Colin McLean, CEO at SPAR Scotland, said: “We are thrilled to be launching Gen!us in over 100 of our SPAR stores and it is also available for our independent stores to purchase.
"As we approach the summer months, this product is going to really appeal to consumers as they look to kick-start their healthier lifestyles.”
As Official Fundraising Partners of the My Name’5 Doddie Foundation, Genius Brewing’s #5p4Doddie campaign donates 5p from every can of Gen!us to the former rugby international’s MND charity.
A competition hosted on SPAR Scotland’s Facebook page will promote the launch and offer the chance to win a signed copy of Doddie’s best-selling autobiography.