Independent brewer, Innis & Gunn, has taken its traditional Scottish straight-talking honesty to America by launching the world’s first truth-telling beer.

Brewers from the brand say the limited edition beer, Smoke & Mirrors, is brewed with a truth serum to ensure no lies will pass the drinker’s lips after the first sip.

Following a rocky political year in the UK, Innis & Gunn say they can now relate to the political uncertainty the American people are experiencing in their own Presidential Election campaigns.

As a result, the brewer has decided to send bottles of the new brew to Donald Trump and Hillary Clinton, to remind them of the importance of truthful campaigning, as they battle it out to become the country’s next leader.

Smoke & Mirrors has been brewed by Innis & Gunn in Scotland, using the brewer’s innovative beer percolator, which allows ales to be infused with a wide range of flavours.

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This particular brew, includes Innis & Gunn Original and three natural ingredients, each of which aid the truth-enhancing process:

Liquorice root – aside from giving the brew a unique and interesting flavour profile, studies show that over a prolonged time, liquorice helps keep mental skills sharp and improves cognitive functions. No excuses for a hazy memory.*

Mullein – commonly used during the brewing process, mullein is also a natural relaxant that encourages open and honest behaviour.**

Vine essence – this ingredient is for people who know their own minds and are certain of their ability. It helps the drinker to inspire or lead people, without force.***

Dougal Gunn Sharp, founder and master brewer at Innis & Gunn, said: “Scotland is a straight-talking nation and we’re looking forward to bringing a little part of our Scottish candidness over to the States, along with our most innovative brew to date, Smoke & Mirrors.”

“At Innis & Gunn, we’re committed to pushing forward the boundaries of beer innovation; experimenting with new brewing methods and flavour profiles. Our latest beer has been brewed especially for the American people and demonstrates how beer can be so much more than just a drink. Through Smoke & Mirrors, we have the power to open up a more real, more honest world.”

References

* WebMD, Warner. J. (2004). Liquorice Root May Keep Mental Skills Sharp.
**Oil Health Benefits. (Date N/A) Mullein Oil. 
*** The Bach Centre. [Date N/A] Vine. 

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