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Diageo announces launch of limited edition Jane Walker whisky to celebrate women

The 12 year old Black Label whisky will have a feminine makeover to celebrate Woman's History Month and International Woman's Day

Published: February 27, 2018
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Today Diageo unveiled Jane Walker, the first ever  female interpretation of the brand’s iconic logo,

The limited edition bottles, which feature a striding woman instead of the usual dapper looking, top hatted man, will be rolled out in the US to coincide with the brand's Keep Walking America campaign.

Jane Walker

Picture: Johnnie Walker Black Label Jane Walker, supplied

Diageo said: :"Our Keep Walking campaigns across the globe serve to spotlight relevant cultural conversations around progress, and Johnnie Walker Black Label The Jane Walker Edition and the Jane Walker icon is the next iteration of this work.

"Women have played a huge role in building our brand. We are proud to celebrate this and the many achievements of women in wider society and we hope to support people on the journey towards gender equality."

Set to launch in March, Jane will appear on special-edition bottles of the award-winning 12 year old Johnnie Walker Black Label to coincide with Women’s History Month celebrations and International Women’s Day.

For every bottle of Johnnie Walker Black Label The Jane Walker Edition, Johnnie Walker will donate $1 (72p) to various organisations supporting gender equality.

Johnnie Walker, which was established in Kilmarnock by John Walker, is one of Diageo's oldest and best selling whisky brands.

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Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related as well as hosting Scran, The Scotsman's food and drink podcast.

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