Inspired by street food stalls in Belgium – a global beer capital and birthplace of the potato fry – the fritierie has been fitted within a revamped storage crate to serve up gourmet fries with traditional toppings, alongside Heverlee’s Belgian Pils style lager.
The brand say they hope to inject some joie de vivre into the usual chippie van, with a frite menu that will offer Belgian steak-frites, and a choice of other toppings, including bearnaise and hollandaise.
A beer garden surrounding the friterie will also look to transport guests to the cobbled streets of Leuven, Heverlee’s hometown, where pavement cafés are commonplace.
Le Fritour’s first stop will be the West End Festival Fiesta, bringing a distinctly European touch to three of this summer’s most in-demand shows at Kelvingrove Park’s iconic bandstand. The fritierie and three additional Heverlee bars will pop up at the Billy Ocean, Sister Sledge and De La Soul gigs which will close Glasgow’s annual West End Festival over three days (June 24 – 26).
Joris Brams, Master Brewer, Heverlee, said: "Heverlee takes things back to basics, using some of the original techniques and quality ingredients which have helped Belgium become the beer capital it is today. Similarly, our touring friterie captures something simple, which is done brilliantly in Belgium. It makes sense to pair the two together…and frites go down very well with a cold beer."
Ricky Scoular, West End Festival Fiesta organiser, said: "We are delighted to welcome Heverlee Belgian Beer as the official partner of West End Festival Fiesta & and see them as the perfect fit for what will hopefully become a great annual event."
• Le Fritour will pop up at a number of other events throughout the year. A full schedule will be listed on www.heverlee.com as and when events are announced.