BrewDog's LoneWolf launches hidden pop up bar scavenger hunt with chance to win year’s supply of gin

BrewDog Distilling Co. has announced a hidden LoneWolf pop up bar, which will serve free gin to anyone that finds it.

Published 16th Sep 2019
Updated 18 th Sep 2023

The hidden LoneWolf bar will be concealed in a remote Scottish location, and will be pouring classic G&T serves from 19-20 September.

Daily clues as to the bars whereabouts will be posted across LoneWolf’s Instagram and Twitter feeds, using the #wheresthewolf hashtag.

And, as well as offering a free gin to anyone that finds it, a year’s supply of gin also awaits the first five intrepid explorers able solve the riddles and locate the bar.

The distiller’s latest venture sets out to inspire the same sense of adventure and courage within its drinkers that it brings to the spirits world.

By challenging the people of Scotland to discover its secret location to experience the perfect serve, Lone Wolf is re-imagining the traditional pop-up bar or Friday pub routine by take visitors on a journey through nature and inspired by its diverse range of local ingredients.

LoneWolf hidden bar

The LoneWolf Gin bar will be serving cocktails, inspired by the  iconic flavours of Scotland, between 12:00-15:00 on 19 of September and 12:00-16:00 on 20 September.

David Gates, MD of LoneWolf commented: “We’ve set out to disrupt the spirits industry with everything from our approach to distilling, to the attitude, energy and authenticity we bring to everything we do, the LoneWolf Gin bar is no exception.

"The team wanted to take the idea of a pop up and turn it on its head, using it as an opportunity to take visitors on a journey of discovery, through piecing the clues together, and the event we will be hosting at the other end.

"The bar is completely rooted in the nature that has so inspired LoneWolf, giving us the unique opportunity to combine our inspiration with our product, and we’re looking forward to taking everyone who finds us on the journey from grain to glass.”

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• Follow the #wheresthewolf and @lonewolfgin for clues as to the whereabouts of the LoneWolf Gin bar, clues will be revealed daily.

Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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