Owners can now throw the ultimate birthday party for their pups at any of BrewDog’s 36 bars in the UK, and 19 in Europe, USA and Japan.
Dog Pawties can be booked in advance via BrewDog’s website (£5 per pooch) and furry-attendees can look forward to dog beer - made with boiled carrots and bananas, and brewed on-site - dog-sized party hats and pet-friendly cake.
Dogs have always been central to the BrewDog story. Cofounders James Watt and Martin Dickie came up with the name BrewDog after being inspired by James’ chocolate Labrador, Bracken, the original BrewDog.
BrewDog recently launched its ‘paw-ternity’ leave programme, which allowed staff to take paid leave to look after a new dog.
Last year, BrewDog became the first company to allow dogs to become ‘shareholders’ in the business. Dubbed Equity for Pups, the initiative was an extension of BrewDog’s record-breaking Equity for Punks crowdfunding programme.
Today, the brewery has 144 dogs listed as honorary ‘shareholders’. Each dog received a shareholder certificate and a special dog-collar to commemorate their commitment to craft beer.
BrewDog cofounder James Watt said: “Dogs are as important to us as any of our two-legged craft beer drinking fans.
"On any given day at our bars, you’re certain to see dogs of all shapes and sizes accompanying their humans. The Dog Pawties service is an extension of our desire to make our bars the most welcoming places for owners as well as their dogs.”