BrewDog announces return of their 24-carat gold cans - each worth £15,000

Scottish craft brewer BrewDog has announced that it will be offering customers another chance to win a 24-carat gold can when they purchase any 12, 24 or 48 packs of beer.

Published 11th Feb 2021
Updated 9 th Aug 2023

Launched on the 12 February, there are 20 BrewDog gold cans to be won in total, each worth £15,000, plus £10,000 of equity shares - equating to a £25,0000 prize for each winner.

The BrewDog gold cans rush 2021 kicked off with a Hazy Jane gold can launch in February and is still ongoing.

Now it'll be a little bit easier to find the cans, as co-founder of BrewDog, James Watt, announced the brand would be sharing a secret What3words location of five hidden cans.

Scottish fans looking to find a golden can should pay attention to the brand's social channels on Wednesday 2 June, as that's when the Edinburgh location will be revealed.

What3words is an app that divides the whole world up into 57 trillion 10 ft by 10 ft squares.

Each square has a unique, individual “address” which is made up of three random words.

How will it work?

Customers will be given the chance to win one of the five 24-carat gold Hazy Jane cans by shopping any Hazy Jane multipack.

Due to the high value of the prize, the cans will be sent out after customer verification - lucky winners will need to register their pack code and proof of purchase online. The brewer will then ensure winners receive their prizes safely.

The 24 carat gold cans have been produced in partnership with Thomas Lyte, Goldsmiths and Silversmiths and equate to a value of £15,000.

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Winners will not only get to keep the can worth £15,000, but also receive £10,000 worth Equity Punks Tomorrow shares, dedicated to supporting the company’s sustainability projects.

In true Willy Wonka style, winners will also be able to claim a visit to BrewDog’s HQ in Ellon, Aberdeenshire where they will be welcomed on a private personal tour by founders James Watt and Martin Dickie.

BrewDog has also announced that it will be hiding 15 winning multi-packs of Punk IPA and Lost Lager in conjunction with retail partners and national supermarkets starting mid-February.

This will see shoppers in with a chance to win a 24 carat gold can and shares when they purchase Punk IPA and Lost Lager packs from Tesco, Sainsburys, ASDA, Morrisons with other partners to be announced at a later date.

The first gold can giveaway started in November last year. To find out more, visit the BrewDog website.

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Earlier this year, BrewDog started a petition to rename Prestwick Airport ‘Joe Biden International’.

The Scottish brewers are known for their tongue in cheek antics, and have previously trolled Donald Trump by asking fans to name a beer inspired by him.

Also this year, BrewDog decided to celebrate the launch of its carbon neutral Lost Lager by giving away a free four pack to all who managed to get online and pay the postage.

The BrewDog website was inundated as fans queued to get their hands on the free beers.

Lost Lager is brewed using surplus bread provided by local businesses, wind power from BrewDog turbines, and the new streamlined process used in the brewing process uses a third less water.

The brewers kicked off the year by offering their bars as spaces in which to roll out the coronavirus vaccine, with co-founder James Watt tweeting Nicola Sturgeon and Matt Hancock.

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Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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