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Aldi teams up with Williams Bros to launch competition to name a new beer

Published: April 8, 2021
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Aldi has teamed up with long-term supplier Williams Bros to give customers the chance to name a brand-new beer, which will be sold in stores across the UK.

Beer loving Scots have the opportunity to choose the perfect name for Aldi’s next collaboration with Williams Bros and win the very first case of the brand-new brew, which is a tropical New England White IPA.

Those keen to participate should check out Williams Bros’ website for inspiration, where you'll find everything from Joker IPA to Ceasar Augustus, alongside some of the beers that have cemented their partnership with Aldi like Perfect Storm and Iconic.   

The team say that this new New England White IPA "has all the juicy, tropical aromas and flavours of a NEIPA but balanced by the refreshing, spicy addition of citrus peel and a pinch of coriander seed.

"It's heavily dry hopped (with Mosaic, Citra & Sabro) and less bitter than a typical IPA, creating a smoother, rounder flavour which, combined with the presence of wheat and oats, result in a full body and natural haze."

Entries close on Sunday 11 April and you must be over 18 to enter. For more information visit the Aldi Scotland Facebook or Instagram page.

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Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related as well as hosting Scran, The Scotsman's food and drink podcast.

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