A.G. Barr has been announced as the Official Soft Drink Partner of the SSE Hydro, celebrating the deal with a phenomenal late night projection onto the iconic Clyde skyline.

The skyline was turned orange and blue, with Scotland’s favourite soft drink projected onto the Glasgow Armadillo – which will light up again for one night only tomorrow night (Tuesday, 1 March).

Both founded on strength, craftsmanship and graft, the two Clydebuilt icons have come together in a five-year deal which will see the A.G. Barr range of brands – including IRN-BRU, Scotland’s favourite soft drink, Strathmore Water, Rockstar, Rubicon and Barr Flavours – support Scotland’s busiest and favourite entertainment venue.

A.G. Barr

Picture: A.G. Barr

A.G. Barr Head of Marketing Adrian Troy, said: “We’re extremely proud to be announced as the official soft drink partner of the SSE Hydro. This is a partnership between two great Scottish brands so it felt right to mark it in a bold, very IRN-BRU style with this unique projection.

“Visitors to the SSE Hydro will now be able to toast their favourite artists, performers and sports stars with a BRU – or indeed with another of the wide variety of Barr’s drinks on offer too!”

Fiona Crichton, Head of Partnerships, SECC and The SSE Hydro said: “Our Campus is delighted to welcome A.G. Barr and particularly their iconic brand IRN-BRU as our official soft drink Partner. This brand has a well-loved heritage across Scotland and beyond and aligns perfectly with the variety of live entertainment events that take place at The SSE Hydro and across the wider SECC Campus.”

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