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AG. Barr announced as the Official Soft Drink Partner of the SSE Hydro

A.G. Barr has been announced as the Official Soft Drink Partner of the SSE Hydro, celebrating the deal with a phenomenal late night projection onto the iconic Clyde skyline.

Published: February 29, 2016
Categories: ,

The skyline was turned orange and blue, with Scotland’s favourite soft drink projected onto the Glasgow Armadillo – which will light up again for one night only tomorrow night (Tuesday, 1 March).

Both founded on strength, craftsmanship and graft, the two Clydebuilt icons have come together in a five-year deal which will see the A.G. Barr range of brands – including IRN-BRU, Scotland’s favourite soft drink, Strathmore Water, Rockstar, Rubicon and Barr Flavours – support Scotland’s busiest and favourite entertainment venue.

A.G. Barr

Picture: A.G. Barr

A.G. Barr Head of Marketing Adrian Troy, said: “We’re extremely proud to be announced as the official soft drink partner of the SSE Hydro. This is a partnership between two great Scottish brands so it felt right to mark it in a bold, very IRN-BRU style with this unique projection.

“Visitors to the SSE Hydro will now be able to toast their favourite artists, performers and sports stars with a BRU - or indeed with another of the wide variety of Barr’s drinks on offer too!”

Fiona Crichton, Head of Partnerships, SECC and The SSE Hydro said: “Our Campus is delighted to welcome A.G. Barr and particularly their iconic brand IRN-BRU as our official soft drink Partner. This brand has a well-loved heritage across Scotland and beyond and aligns perfectly with the variety of live entertainment events that take place at The SSE Hydro and across the wider SECC Campus.”

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