AG Barr says response to Irn Bru recipe change has been ‘encouraging’ Scotsman Food and Drink Staff February 1, 2018 Drink, In the News The firm, which also makes Rubicon and Tizer, admitted it was still "early days" after stopping making the original full-sugar version in early January - a move which prompted a backlash among loyal Irn-Bru...
15 things you (probably) didn’t know about Irn-Bru Sean Murphy February 1, 2018 Drink, Producers As iconic as whisky and as famous as haggis, Scotland's other national drink, Irn-Bru, is widely enjoyed not just in the land of its birth but also across the globe. Synonymous with Scottish culture, most...
AG Barr says most fans won’t notice Irn-Bru recipe change Scotsman Food and Drink Staff January 4, 2018 Drink, In the News Scotland's so-called other national drink will be produced with less than 50 per cent of its regular sugar content from later this month. Fans are reportedly stockpiling the drink ahead of the change and a...
Irn-Bru fans launch petition to stop AG Barr halving sugar of Scotland’s favourite fizzy drink Sean Murphy December 19, 2017 In the News, Producers Dubbed 'Hands off our IRN BRU', the petition has already reached half of its target with 2,669 people having signed it at the time of writing. It comes in response to the announcement that producer AG Barr...
Sugar level in Irn-Bru will be reduced, say AG Barr Scotsman Food and Drink Staff March 1, 2017 Drink, In the News The group, which is also behind Rubicon and Tizer, said over 90 per cent of its brands will contain less than 5g of total sugar per 100ml by the autumn of this year. AG Barr is grappling with a shift in...
Irn-Bru maker AG Barr to shift away from sugary drinks Scotsman Food and Drink Staff March 29, 2016 In the News, Producers The Cumbernauld-based firm said it expects "at least two thirds of our portfolio will be lower or no sugar" by the time the levy is introduced in April 2018. Around 40 per cent of the group's portfolio...
AG. Barr announced as the Official Soft Drink Partner of the SSE Hydro Scotsman Food and Drink Staff February 29, 2016 Drink, In the News The skyline was turned orange and blue, with Scotland’s favourite soft drink projected onto the Glasgow Armadillo – which will light up again for one night only tomorrow night (Tuesday, 1 March). Both...