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Lidl expect record Burns Night with expected haggis sales reaching nearly 35,000

As Scots and fellow Scottish food enthusiasts across the UK prepare for Burns Night on 25th January, supermarket chain Lidl is predicting sales of haggis to hit 35,000 across the UK

Published: January 24, 2018
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The total length of the combined haggis sold will be, according to the chain, more than two and a half times the height of Britain’s highest mountain, Ben Nevis.

The Scottish national dish, which has recently seen a surge in popularity of nearly 300 per cent, is available in Lidl stores nationwide for only 99p.

It’s expected to fly off the shelves as fans of the Scottish Bard look to celebrate at home and try something different for dinner!

Described by Robert Burns in his famous poem Address to a Haggis, as the 'great chieftain o the puddin' race', the traditional meal is often served with the classic sides of mashed neeps (turnips) and tatties (potatoes).

Paul McQuade, head of Scottish buying at Lidl, said “Burns Night is always hugely popular with our customers in Scotland, but we wanted to make sure that those who live in other parts of the UK can host their own Burns Night celebrations.

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"This is a great opportunity for some of our Scottish suppliers to showcase their products to a wider audience, and we’re expecting to quadruple our volume of Scottish haggis over the coming weeks.”

To complement the festivities, Lidl has also launched two new Scottish beers.

The first is a Belheather whisky beer that’s blended with Highland single malt, available for £1.29. Also on offer is a Caledonia citrus double hopped lager with a slight fruity flavour and clear bitterness, priced at £1.49.

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