Royal Highland Show attendees were given the chance to make their voice heard and decide the next Graham's protein yoghurt flavour during the show, which ran from Thursday 20 until Sunday 23 June.
After hundreds of votes were cast at the show over four days, rhubarb came out as the most popular over cinnamon bun and Tiramisu, which were decided on as three finalists from social media suggestions in the run up to the show.
Now Graham’s will get to work in their flavour lab to turn the poll result into reality.
The call comes as demand is well and truly booming, with high protein product sales now equating to more than 25 per cent of the traditional family dairy firm’s sales.
Last year, for the first time on record Graham’s Family Dairy reported that sales of protein and Skyr products overtook sales of conventional milk in major supermarkets, and the demand doesn’t seem to be slowing down.
Robert Graham, Managing Director at Graham’s Family Dairy, said: "Although I’m slightly disappointed that haggis flavour didn’t quite make the cut, it's brilliant to see our customers join in to decide the next yoghurt flavour for our most popular protein product.
"For decades our family has been involved in the Royal Highland Show and it means a lot to us, so we wanted to have some fun and let show-goers vote on something more appetising and decide what the next flavour of our extremely popular protein yogurt would be.
“Protein 25 pots and pouches are our best selling products and the healthiest on the market with demand still going through the roof. We hope you get a chance to enjoy our latest tasty creation which packs a punch with 25g of protein per serving.”
Suggestions came flooding in from flavour-frenzied followers. Amongst the fruity favourites and anticipated staples were several wild cards including suggestions of haggis, tablet and even curry sauce flavoured yogurt.
Last week Graham’s Family Dairy launched Scotland's first Greek yogurt pouches in natural, strawberry and honey flavour.
The product range, which is sweetener free and naturally high in protein, hits shelves as new data shows the value of pouch sales growing 12 per cent in the past year [NIQ 52 w/e 25 February 2024].
The pouches will be produced at the family business’ Highland production facility, which has benefitted from a £2m investment to support the delivery of key products like the Greek pouch and others within its protein range.
