The ‘first of its kind’ interactive machine welcomes visitors to the ‘World of Walker’s’, where they can discover the story of the 125 year old brand, enjoy a complimentary shortbread finger and be recommended a product to purchase in the World Duty free store as they pass through.
The vending machine invites passengers to take a digital quiz to help match them to the perfect Walker’s product for any occasion - whether for gifting, to share with family and friends or simply to enjoy themselves - and takes travellers on a journey to the Highlands, the home of Walker’s Shortbread, where the world-famous product is made.
Travellers will hear how the brand’s much-loved shortbread recipe, which uses just four ingredients, has remained in the Walker family recipe books since founder, Joseph Walker, baked his first batch over a century ago, before being dispensed a complimentary Walker’s shortbread finger to enjoy.
It also features a digital display with illustrations of iconic Scottish landmarks and symbols – including Edinburgh Castle and the Loch Ness Monster – and information on Walker’s latest in-store offers.
Nicky Walker, Managing Director at Walker’s Shortbread, said: “As a family-run business, we’re thrilled to launch the world’s first shortbread vending machine.
“Provenance and heritage is so central to our brand and is part of what makes our products so popular across the globe. Bringing a Scottish heritage product and a 125-year-old brand into an experiential sampling format is a great way for us to engage and appeal to today’s consumer habits, and ideal for those who struggle with knowing what product to choose.
“In 2022, our export revenues rose by almost 10 per cent – which is true testament to the love people have for our products and our GTR products are now sold in over 30 markets. By partnering with World Duty Free to create this installation, we’ll be able to reach international audiences while continuing our mission to share the joy of shortbread.”
Gail Taylor, Chief Commercial Officer (Non-Aero) at Edinburgh Airport added:“Millions of people from all over the world come to experience the very best of Scotland every year, and there’s no better way to say goodbye to them than with one of our finest treats.
“We’re looking forward to seeing this innovative shortbread vending machine in the airport and watching people leave with a lasting taste of Scotland.”
