Irn Bru and Yo! Sushi are reimagining Burns Suppers, teaming up to fuse sushi with haggis to celebrate Scotland’s National Day with a 2025 twist.
New research commissioned by Irn Bru shows that despite one in seven Scots enjoying haggis, one fifth (20%) don’t celebrate Burns Night because it feels ‘too traditional’.
Therefore Yo! Sushi and Irn Bru are testing the limits of haggis with an alternative take on some of the most popular dishes on the Yo! Sushi menu to uniquely reimagine the Burns Supper for new generations.
Six Yo! Sushi restaurants across the UK will be serving up haggis and prosciutto sushi rolls, Teriyaki haggis nigiri and haggis Katsu curry - each paired with an ice-cold Irn Bru.
Chefs at Yo! Sushi have worked with Scotland’s other national drink to create the menu, rolling the three new menu additions out just in time for Rabbie’s birthday with Yo! Fries and pumpkin Katsu served on the side as a nod to the iconic neeps and tatties accompaniments enjoyed all over the world.
The Burns night with a twist menu includes:
Kenny Nicholson, head of brand at Irn Bru said: “We’re once again putting our own cheeky twist on Burns, inviting people to celebrate the occasion in new and exciting ways.
“These unique treats have been crafted in collaboration with the team at Yo! Sushi and we can't wait for diners to try them.
“Whether it's your first taste of haggis or you’re just keen to sample it in a unique way, each menu item can be sumptuously washed down with a can of Irn Bru for the perfect Burns pairing.”
The haggis menu will be served in selected YO! Restaurants: Glasgow - West George Street and Braehead , Edinburgh - Princes Street, Aberdeen - Union Square, Liverpool One and London Selfridges.
Samantha Kemp, marketing director at Yo! Sushi said: “Yo! is delighted to join forces with Irn Bru to offer up a truly unique sushi experience, using haggis as the main ingredient.
“Our dishes are prepared with unparalleled attention to detail and every plate is hand crafted with bold flavours and quality ingredients.
“Sushi and haggis with Irn Bru, this Burns night we have everything you didn’t know you were craving.”