Ginger Grouse has unveiled a refreshing new look reinforcing the brand’s unique heritage. The distinctive new packaging and name Famous Ginger Grouse celebrates the premium whisky ginger beer featuring The UK’s No.1 whisky The Famous Grouse.
Earlier this year, the brand invited Facebook fans to help choose the new design through an innovative research project. The new bottle features the iconic grouse bird in copper taking cues from The Famous Grouse but retaining its own identity.
Johna Penman, Marketing Controller, Ginger Grouse commented: “Famous Ginger Grouse is a unique product with whisky at its heart, making it different from other alcoholic ginger beers. We wanted to involve Ginger Grouse fans in choosing the new design and we are sure they will be pleased with it! The new look has created a much stronger link to the parent brand The Famous Grouse and showcases the versatility of blended whisky. This takes The Famous Grouse into refreshing social occasions, as Famous Ginger Grouse is the perfect accompaniment to summer BBQs and festivals.”
• Currently available in select supermarkets; as well as independent retailers across the UK. Consumers will also find Famous Ginger Grouse widely available in bars across the UK in the new pack.
