YouGov poll reveals Scotland's favourite restaurant

A recent YouGov poll has revealed the UK's favourite restaurant brands - and Scotland's may surprise some.

Published 22nd Nov 2019
Updated 9 th Aug 2023

The YouGov poll results were compiled in a whitepaper, which asked Brits across the country about their habits, preferences, and choices when it comes to these meals.

It shows favourites of each region of the UK, and the brands that are believed to offer the best quality and value for money.

Scotland's favourite was revealed as Chinese buffet chain, Jimmy Chung's - the only region to choose a buffet-style chain.

Baked goods brand the West Cornwall Pasty Co. is the number one restaurant brand for the South West, while the South East prefer French-style bistro Côte Brasserie. Baked goods were also the favourite for the North East, who chose Greggs.

Outer London and Inner London also seem to have differing tastes, with the outer areas of London preferring sourdough pizza company Franco Manca and those towards the centre preferring Mexican eatery Wahaca.

Miller & Carter Steakhouse is the only restaurant brand to be favoured by more than one region, coming top for Wales and the West Midlands. Yorkshire and the Humber similarly favours Meat Liquor, another carnivorous-centric chain.

Italian restaurants are the favourite restaurant chains for the east, with the East Midlands preferring Strada and the East of England preferring Prezzo, while the North West chose bakery chain Millie’s Cookies.

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Brit’s most recommended restaurants chains:

Leon (with a customer advocacy score of 55)
Miller & Carter Steakhouse (51)
Wasabi (45)
Itsu (43)
Vintage Inns (38)

Commenting on the research, Amelia Brophy, Head of Data Products said: “The difference between the most positively rated, and therefore most popular, restaurant chains around the country is stark to see and shows that tastes differ depending on where you come from.

"What is also interesting, however, is that although we may all have a favourite restaurant, the chains that we would recommend to our friends and family aren’t always the same.

"While lots of eat-in restaurants dominate the favourite list, it’s healthy and quick to serve brands that dominate the recommend list.”

To read more about the research, click here.

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Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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