Kit Kat is getting ready to celebrate its 85th birthday - and giving fans the chance to win a luxury break away.
The famous Kit Kat slogan 'Have a break, have a Kit Kat' is one of the most recognisable product taglines, but now the brand is asking fans to come up with a new one in order to win a holiday.
The slogan will be swapped out for just 10 days, before the original returns, refreshed and renewed.
Running until 26 October 2020, Kit Kat will post daily across Facebook, Instagram and Twitter to get fans involved.
There will also be an AI online slogan generator as part of the campaign, to help participants come up with the best soundalike slogans for the giveaway.
At the end of the competition, Jeremy Bullmore - the creative who joined J Walter Thompson London in 1954 as a trainee copywriter, three years before the iconic Kit Kat tagline was coined in 1957 - will help the brand pick the best temporary slogan.
The winner will be treated to an 85 hour long break of their own, with a luxury hotel stay for two.